About Me
I’m Saad Ahmed Khan, a media buyer and digital marketing consultant who doesn’t waste time on buzzwords or empty promises. With over 24 years in the digital game, I know one thing for sure: You want results, not fluff. You want engagement, conversions, and ROI—and that’s exactly what I bring to the table.
From my early days in graphic design and web development to transforming myself into a data-driven media buyer, I’ve helped businesses grow in a world that’s constantly evolving. And guess what? I’m just getting started.
What I Do (AKA: My Superpowers)
You want to know what I do? I help brands scale. Whether it’s driving e-commerce sales, boosting lead generation, or building brand equity through social media advertising, I’m your go-to strategist. I optimize social campaigns, focus on data, and make sure every penny spent brings you measurable results.
Here’s how I work:
- Media Buying & Campaign Management: Creating laser-targeted ad campaigns that get you seen by the right people at the right time. Facebook, Instagram, LinkedIn—I know them all.
- Data-Driven Optimization: I don’t just watch numbers. I analyze, adapt, and optimize campaigns to improve performance. If it’s not delivering, I make it work.
- Creative Development: From scroll-stopping visuals to conversion-boosting copy, I make sure your creative not only looks good but actually drives results.
- Social Media Strategy: Whether you’re a start-up or an established brand, I tailor social strategies that resonate with your audience and turn engagement into tangible business outcomes.
Why I’m Different (AKA: No-BS Approach)
I don’t believe in just running ads—I believe in driving results. Plain and simple.
Most digital marketers focus on vanity metrics—likes, impressions, clicks. I focus on what matters: conversions, sales, and ROI. If your ad campaign doesn’t move the needle, then I’ve done something wrong. And I don’t settle for that.
I’m all about:
- Testing, optimizing, and scaling — if it works, let’s pump it up.
- Staying ahead of trends — AI, machine learning, and new tools? I’m on it.
- Simplicity in execution — no complicated jargon or fluffy reports. Just clear results.
My Clients (The Real MVPs)
I’ve worked with brands and teams that don’t just talk about results—they demand them. These are some of the brands I’ve partnered with to deliver real growth and impact:
- Maya’s Closet – E-commerce (Kids’ Fashion)
Optimized Facebook and Instagram campaigns to drive consistent sales, enhancing their online presence with highly targeted media strategies. - Fujifilm Pakistan – Consumer Electronics/Photography
Led product launch campaigns that not only boosted brand awareness but also generated high engagement across social media platforms. - Syed Diet Products – Health & Wellness (E-commerce)
Developed high-ROAS campaigns that increased online sales, optimizing their digital footprint in a competitive market. - Kings Group – Real Estate
Managed high-quality lead generation campaigns targeting affluent property buyers, driving high-value leads for premium residential and commercial properties. - HHS School System – Education
Revamped their digital marketing strategy, increasing student enrollments and enhancing their presence across all digital touchpoints. - PJs Jars – Food & Beverage (E-commerce)
Took their small-scale homemade chutney brand to new heights with scalable social media ad campaigns, driving traffic and increasing D2C sales.
Brands I’ve Worked With (While Leading & Collaborating with Teams)
Throughout my career, I’ve had the opportunity to work on high-impact campaigns for both global brands and local pioneers. Here’s a glimpse of some of the brands I’ve contributed to, either independently or as part of a powerhouse team driving results:
Mainstream Online Buzz (2013 – 2015)
During my time at Mainstream Online Buzz, I worked remotely with a talented team on campaigns for some of the biggest brands across industries. Together, we executed results-driven social media strategies and media buying campaigns, boosting brand awareness and engagement:
- Taylor’s College & Taylor’s University – Education
Crafted strategic social media campaigns to increase brand visibility and student engagement through highly targeted content. - AirAsia – Airline Industry
Delivered customer engagement and booking-driving campaigns, leveraging social media platforms to boost seasonal offers and brand presence. - Betadine – Healthcare
Built health-focused campaigns for increased brand awareness, pushing product visibility through targeted ad creatives. - Espressolab – Coffee Retail
Created geo-targeted campaigns to drive footfall and online engagement, improving brand visibility in the competitive coffee market. - MyLenovo – Technology
Led brand positioning and consumer engagement strategies, driving tech enthusiasts’ interest and product inquiries. - Jotun – Paint & Coatings
Executed brand awareness campaigns and developed content for social media that connected with the brand’s core audience.
Team A Ventures (2017 – 2020)
At Team A Ventures, I was part of a collaborative team managing international franchises in Pakistan, where I honed my skills in creative strategy and brand management. Together, we built cohesive brand experiences across multiple touchpoints:
- Accessorize – Fashion Retail
Led and collaborated on brand communication strategies, significantly enhancing brand presence through impactful visuals. - Crocs – Footwear
Developed high-conversion campaigns that drove foot traffic to retail locations while maintaining brand consistency across all media. - Debenhams – Department Store
Collaborated on creating engaging promotional campaigns to drive seasonal sales and online visibility. - Fitflop – Footwear
Managed digital creative and social content, pushing new product lines and boosting brand engagement. - Havaianas – Footwear
Executed creative campaigns that increased online sales and drove engagement across social channels. - Mothercare – Baby & Parenting Products
Worked on targeted campaigns for expecting parents, building brand trust and driving offline and online sales. - Monsoon Children – Children’s Fashion
Delivered high-quality creative assets and seasonal campaigns, improving brand reach and increasing sales conversions. - Next – Fashion Retail
Led e-commerce campaigns and designed creative assets to drive online and retail traffic, improving overall sales and brand perception. - Slipstop – Children’s Footwear
Collaborated on creative development and digital ads, leading to an uptick in online engagement. - Superfeet – Footwear
Part of the team creating compelling social campaigns to connect with outdoor and adventure lovers, elevating the brand’s presence. - Timberland – Outdoor Gear
Developed content and campaigns that boosted brand visibility and drove sales for the premium outdoor gear brand.
What’s Next?
I’m constantly looking to push boundaries, which is why I’m diving into the world of AI, machine learning, and automation to make campaigns even more efficient and smarter. But my mission will always remain the same: to help businesses connect with their audience in meaningful, authentic ways.
If you’re tired of the same old “marketing guru” talk and want someone who focuses on real outcomes, let’s talk. If you want someone who’ll bring strategy, creativity, and performance to the table—I’m your guy. Ready to take your digital marketing to the next level?
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